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teaching & learning

Specializing in marketing, consumer behavior, advertising, and sales, I have had the privilege of teaching full time at North Hennepin Community College in Brooklyn Park, MN for the last ten years. The professionalism, diversity, and opportunities NHCC offers students and faculty create a wonderful environment in which to learn and grow.

The Psychology of Price and Our Lazy Brains

Why is developing a pricing strategy within a marketing plan so difficult? On the surface this would seem like one of the easiest elements of the marketing mix. There are not the development costs of the product element, there are not the relationship requirements of...

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Marketing Environment vs. Marketing Mix

I have fallen behind in recording my mini lectures for my online sections of Principles of Marketing which means I need to crank a few out over the weekend. I wasn’t sure if I was going to record and produce this topic, but enough students have had questions about the...

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