The Psychology of Price and Our Lazy Brains

The Psychology of Price and Our Lazy Brains

Why is developing a pricing strategy within a marketing plan so difficult? On the surface this would seem like one of the easiest elements of the marketing mix. There are not the development costs of the product element, there are not the relationship requirements of...
What are SMART Goals and How Do You Use a SWOT?

What are SMART Goals and How Do You Use a SWOT?

These are two of my favorite topics to teach at the front-end of a marketing course. There is nothing terribly complex about either topic, but I love to see the lightbulbs go off when students are asked to apply these concepts within group cases and individual...
Marketing Environment vs. Marketing Mix

Marketing Environment vs. Marketing Mix

I have fallen behind in recording my mini lectures for my online sections of Principles of Marketing which means I need to crank a few out over the weekend. I wasn’t sure if I was going to record and produce this topic, but enough students have had questions about the...

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