Last Thursday I had the opportunity to speak to North Hennepin Community College’s newly formed Entrepreneurship Club about personal branding. I realize that personal branding has become a bit of a buzz term and often used to describe a wide variety of personal improvement strategies. However, when speaking to a group of students in this age range, I focus primarily on the importance of starting to develop a personal branding strategy and understanding the perceptions (both positive and negative) students may be projecting. The biggest eye-opening moments are typically when statistics are discussed about how future employees use social media to screen applicants. We also discuss many of the most commonly used personal branding tools.
After the short session, I offered to take headshots of any students who wanted an updated a profile picture. The lighting I used for these photos was fairly dramatic, but it would be a stark contrast from a cellphone “selfie.”
Here are a few of my favorite photos from this quick session.