Prenzlow Photography’s Top 500 Minnesota Road and Track Cycling Photos of 2014

Prenzlow Photography’s Top 500 Minnesota Road and Track Cycling Photos of 2014

I pulled my favorite 500 Minnesota Road and Track shots together for the 2014 MCF Banquet Slideshow. With 500 cycling photos starring me in the face, I thought it would be fun to create a ridiculously fast summary of the season. Having broken my collar bone at the beginning of the 2014 season, I was able to spend a little more time behind the camera than I normally would. However, having also raced for the last several years, I realize how much time, hard work, and dedication it takes to race a road or track bike at any level. Watching 500 photos fly by in just over a minute can summarize the season, but it doesn’t come close to capturing the hours of training, the grit of holding onto the wheel in front of you, the expense of equipment, the support of family members, or the skin lost to the “God’s of Road Rash.” It definitely takes a certain breed to want race on the road every season. I’m not sure if I am more excited to roll up to the line with again with Erik’s Bike Shop Road Team in 2015 or get back behind the camera on the side of the road? Life is good. All of the photos represented in this video can be purchased and downloaded at: Top 500 Shots Prenzlow...
Principles of Marketing. Why is Market Segmentation so Important?

Principles of Marketing. Why is Market Segmentation so Important?

After teaching marketing for over 10 years, I have started to recognize a few concepts that students in a Principles of Marketing class tend to have difficulties applying. One of these concepts is the technique of market segmentation. “Why would we want to ignore certain customers and not capitalize on as many sales as we can?” students remark when we begin working on cases that involve industries requiring some level of segmentation. I tell them that “if your product or service is not differentiated in the minds of consumers in at least some way that it will fade into the clutter of options all consumers now have at their fingertips.” I ask, “Would you even have the resources required to reach a mass market of diverse consumers?” Slowly lightbulbs begin to turn on and students can see the value of using demographic, geographic, psychographic, and behavioral segmentation criteria to develop groups of consumers with similar needs for a specific categories of products. However, like many areas of marketing, this is one area that is quickly changing. Where demographic and geographic descriptions may have been adequate ways of describing a target market and directing a market strategy in the past, this is becoming less and less true. Over the last decade we have been experiencing a confluence of consumers demanding customized treatment and organizations tapping into data mining and analytics technology that allows them to do just that. It is my opinion that companies will continue to move beyond the more descriptive psychographic and behavioral identifiers and approach much more emotional triggers when segmenting markets of consumers. That being said,...
Who are the 2014 Riders of the Year for the Minnesota Cycling Federation?

Who are the 2014 Riders of the Year for the Minnesota Cycling Federation?

The Minnesota Cycling Federation banquet is on Saturday, February 28. This event is held to recognize the MCF Riders of the Year on the Road, Track, & CX in the designated categories. After all of the blood, sweat, and tears each rider donates over the course of a long season, it has often seemed a little anticlimactic to celebrate this accomplishment in a crowded bowling alley on a Sunday night. However, this year is different. I’m not sure how the banquet made its way to the Hollywood Cycles & Donkey Label HQ, but I could not think of a more appropriate venue “fer” an end of the season bash. Jay asked if I could put together a continuous slideshow of road and track galleries for the event and a winner’s slideshow for the ceremony. I was happy to do it and figured it would be a good excuse to review my 2014 race galleries and see if I improved behind the camera over the season. It’s always a great learning experience to go back and see why I decided to capture and/or edit a photo the way that I did. Sometimes it can be a pretty painful experience. I was happy to see that I had captured all of the winners at least once and have a portfolio that I can continue to build upon for the upcoming season. Here are the 10 winner’s galleries I developed for the event. See you at the MCF Banquet this Saturday at 6:00. Don’t forget to stick around for DNF & Woodshop. Full High Resolution Galleries are on Prenzlow Photography at: Road Track      ...
Some Specialized Fatboy Fun!

Some Specialized Fatboy Fun!

Last week Koen and I both bought Fat Bikes at Erik’s Bike Shop after finally talking Angie into the idea. It was a Specialized Fatboy 24 for Koen and a Specialized Fatboy SE for me. I had thought about just getting one for myself for years, but I always had something else in the budget. However, with the long Minnesota winters and Koen not getting any younger, it was time to pull the trigger on two. My philosophy on spending money like this has always been about maximizing the amount or hours of fun per dollar. With Koen not interested in hockey, basketball, or any of the other traditional MN winter sports, I just want to find as many opportunities for us to spend quality time together. We enjoy many things, but biking has always been what clicks the most. I just couldn’t let several months go by without the opportunity to get out and push the pedals. As we are surrounded by some of the best Fat Bike single track in the country, it should be a great way to spend the many long winters—and summers—to come. A full video review of Koen’s Specialized Fatboy 24” to come. . .    ...

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