Marketing Environment vs. Marketing Mix

Marketing Environment vs. Marketing Mix

I have fallen behind in recording my mini lectures for my online sections of Principles of Marketing which means I need to crank a few out over the weekend. I wasn’t sure if I was going to record and produce this topic, but enough students have had questions about the marketing environment in the past that I thought it would be a good idea.

This is nothing revolutionary on its own, but it should create a nice foundation for my next mini lecture on SWOT analysis as nearly all of the external opportunities and threats are part of the marketing environment. This was also a good opportunity to begin discussing the marketing mix.

I am becoming a little more efficient in the recording and producing process and have hopefully become slightly more natural and less stiff in front of the camera. I am still enjoying the experience. We’ll see how I feel in May?

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