On the first day or evening of one of my seated sections of Principles of Marketing I typically bring up and discuss the concept of Features, Advantages, and Benefits (FABS) while introducing the concept of the marketing mix. I have always felt that it was a straight-forward way to get students to begin thinking about products as more than just a bundle of features. I always wish I would have had more of this mindset when I began my first job is sales.
However, for how much I have discussed this short topic in class, it took much longer to get it on video than I thought it would. As I watch it back I’m still not 100% happy with it, but there will be plenty of opportunity to make tweaks and adjustments in the future. In addition, I am predicting that forcing myself to create these videos should also have a reciprocal benefit to my face-to-face lectures.