What are SMART Goals and How Do You Use a SWOT?

What are SMART Goals and How Do You Use a SWOT?

These are two of my favorite topics to teach at the front-end of a marketing course. There is nothing terribly complex about either topic, but I love to see the lightbulbs go off when students are asked to apply these concepts within group cases and individual...
Marketing Environment vs. Marketing Mix

Marketing Environment vs. Marketing Mix

I have fallen behind in recording my mini lectures for my online sections of Principles of Marketing which means I need to crank a few out over the weekend. I wasn’t sure if I was going to record and produce this topic, but enough students have had questions about the...
Prenzlow 2014 Memories and 2015 Predictions

Prenzlow 2014 Memories and 2015 Predictions

I can’t express how much I appreciate my family for putting up with requests like this one. I just had to get a record of a couple of our favorite family memories from 2014 and what we were looking forward to the most in 2015. We did not share our answers with...
Who was Your Best Friend When You Were Nine?

Who was Your Best Friend When You Were Nine?

Do you remember who your best friend was when you were nine? It may have been a friend you had for years or possibly someone you knew for a very short time, but if you were anything like me that bond was special. Times change and people are very different, but this...

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